ARTHUR ZARIN, President & CEO
As President and CEO Art has extensive experience in research technology, management and marketing. His responsibilities include all marketing and management functions at CGC.
Mr. Zarin has a strong background in developing research strategies that meet marketing objectives, employing both quantitative and qualitative research techniques and applying research findings to marketing solutions.
Prior to forming CGC Art was Senior Vice President at Macro International, Vice President and Account Group Head at Market Facts and Vice President of Roper Starch Worldwide. He also headed the Media Research Division of Acxiom Corporation where he specialized in developing proprietary media planning research and research panels for the list and publishing industries.
His base research experience came from Opinion Research Corporation, where as Vice President he ran ORC's New York Office as well as representing the firm in the mid-west, and The Brand Rating Index as Client Service Director for one of the first syndicated, total audience, research companies.